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3 Ways To Get Media Attention For Your Online Business & Website

3 Ways To Get Media Attention For Your Online Business & Website: Hello there, today we will be considering 3 methods you can deploy to improve media attention for your businesses and websites.

Get Media Attention for Business

Get Media Attention For Your Online Business through Networking

Ways To Get Media Attention For Your Online Business & Website
Your business should partner with big businesses in your industry. These are related businesses, not business in competition with what yo do or offer. Are you a caterer? You can partner with established event planners, band artistes and DJs in your locality. Many of these businesses extend invitations to other businesses affiliated with them depending on the strength of relationship. When they secure contract for big events that naturally attract media attention, your business will enjoy a perk too as more and more people become aware of what you do.

Get Media Attention For Your Online Business through Trending News Hijacking

When President Mohammadu Buhari, Nigerian present won the election,Union Bank was quick to maximize the buzz by coming up with an advert with a tag-line, 'If the President Banks with Us, What Is your excuse?' This is called New Jacking. It involves running promotions such as a viral image or video that buy into a trending news or event to get maximum reach for your business. When a piece of news breaks, reporters are still scrambling for more details and this is a suitable time businesses can release their own 'weave' This will ensure that your advert enjoys a huge share of the huge traffic from search keywords and hashtags generated by the heightened public interest. With social tools like Google Alerts, your business is updated about relevant news in the the industry while Facebook and Twitter effectively for advert campaigns.

Get Media Attention For Your Online Business through Relationship Building with Renown Journalists

Building relationship with journalists will make featuring your story or press release easier. Keep the relationship friendly and professional. Don't force a story down their through or be very desperate that you don't allow them space to review and decide. Being assertive is different from being aggressive. Send them cards or a little gift on Birthdays, Christmas etc.


Get Media Attention For Your Online Business through SUPPLY NEWS AND OPINIONS

You can share opinions with journalist about a story. This method involves a diligent survey of areas where expert opinion may be needed. As a law firm, you can send in your opinion on avoiding being a fraud in buying land if you notice such trend. HARO- Also known as 'Help A Reporter Out' is a powerful platform use by popular websites as a new source. With a free account on HARO, you can share news three times daily. ProfNet is another website that connect professionals with journalists.

Get Media Attention For Your Online Business through COMMUNITY VOLUNTEERING AND CHARITY

Participating in community development projects and volunteer in the capacity of your business can get you the desired attention. Focus more on charity works and volunteering that require your professional input and expertise. Are you an architect? Drawing plan for the community school at no cost is one good way to promote your business. The awesome thing about local participation is that such events carry great tendency to be broadcast by my the media. If the services are rendered in the capacity of the business, this draw attention it too. Depending on what you are offering, you may even explain to the community what you desire in terms of business visibility in exchange for your services.

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